Renato Ratti Museum - Cantina Ratti

Sometimes, a person and a place become an inseparable pair. Ideas and events feed off each other in a synesthetic fusion that amplifies their impact.

Such is the case of Renato Ratti and La Morra— a virtually ideological nucleus of the modern development of the Langhe region, a landscape whose contours define the cultural identity Barolo wine, and a territory recognized by UNESCO as a World Heritage Site.

The Renato Ratti Museum offers visitors an opportunity to understand the evolution of La Morra and the Langhe through the eclectic figure of Renato Ratti and the lasting influence of his ideas on today’s wine landscape.

The exhibition space, identified in the Annunziata Monastery, is divided into two levels and consists of some rooms at ground floor level, with access from the square, and the ancient cellars in the basement with access from the courtyard below.

The tale of Renato Ratti’s life and the La Morra region unfolds along a timeline organized by themes, placing events and key achievements within the context of both a local and global journey. It includes essential background information to aid understanding, as well as concurrent and related local, national, and international events.

Starting from the materials collected by Renato Ratti and the most significant moments of his life, the Museum presents a new narrative developed in relation to the identified exhibition space.

The new explanatory panels on the ground floor feature texts in Italian and English, reproductions of images, objects and maps, all based on authentic local elements that refer to actual events. Some elements recount ancient stories of the area to better contextualize events, along with videos containing excerpts from interviews taken from the documentary about Renato Ratti.

Today, the newly redesigned exhibition – conceived by Pietro Ratti, Renato’s son and current owner of the Ratti Winery – reconstructs the extraordinary human and professional path of an authentic founding father, thanks to whom the italian wine stepped into the future for good.

In the ancient cellars of the Monastery, after an initial section displaying objects from Renato Ratti’s ethnographic museum (created in 1970), the traditional transmission of knowledge gives way to the more immediate language of multimedia.

An animated cloud of winery brands and logos from La Morra interacts with a dynamic map of the single vineyards, eventually converging — randomly — on the region’s main wine labels. Visitors are playfully challenged to test their memory, discovering the range of crus along with their geographic locations, thus contributing to the dissemination of the importance of wine labels and a deeper understanding of the region and its terroirs.

The Museum also hosts a standalone section dedicated to the history of the Annunziata Monastery, including background on the Marcenasco area and the Church of San Martino, leading up to its conversion into a monastery and subsequent monastic settlements.

The Renato Ratti Museum, while welcoming visitors, honors ancient traditions and is both informative and educational.

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