15 02 2022 / Insights

The History of the wine label Soldier

As of many years they have been a feature of the Ratti wine labels.
The soldiers stand out in all their beauty and glory in the illustrations made by Professor Mosca along with other graphic designers.

They have become icons in the wine world: the collection of model soldiers has been gracing the Ratti labels for more than forty years.

The inspiration is clear: they are in memory of the heroism of the Piedmontese regiments that had rushed to the defense of the Langhe and Monferrato districts between the end of the 17 Hundreds to the beginning of the 18 Hundreds.

Historical research, Renato Ratti’s veritable passion, was important in the definition of this line of representation. Deep knowledge and the collaboration of an expert of the Napoleonic period’s military history, Professor Edoardo Mosca, contributed to the identity and selection of the illustrations.

Earlier phases of the labels also included, alongside the depictions of the uniformed soldiers, a reference to the main battles that had witnessed the presence of those selfsame soldiers wearing those types of uniforms, as well as the year and location of the relevant military clashes.

Over the years, however, we decided to reduce the elements present in the illustrations in favor of giving greater visibility to the depicted soldier.

In the Renato Ratti Museum OF BAROLO and Alba wines, it is possible to view several historical bottles of this line. One can notice the evolution of the labels and the transition from a richer format to a more essential one.

The story of the Ratti wine soldiers starts by identifying the various wines while at the same time underscoring their strong bond with the history of their territory. Carrying on this tradition is a gesture that unites memory and pride, both for today as in yesteryear.